According to the latest consumer report by Consumer Intelligence Research Partners (CIRP), Samsung has surpassed Apple for current phone activation phone activations in the U.S for the first quarter of 2018.
The CIRP survey was performed on 500 U.S. customers who activated their new or used phones between January and March. Out from 500 customers, 39% of them used Samsung followed by Apple’s 31% and LG on the third position with 14% and rest of the brands stands for 16% of activations. With these measures, Samsung earned the top spot for most popular smartphone company of this quarter.
Back in February Samsung launched Galaxy S9 and S9 Plus and managed to reach the top spot while also regaining the numbers it has seen in recent quarters. For brand loyalty, Apple still holds the top spot among customers with 80 to 90 percent satisfaction rate, Samsung’s loyalty rates also increased on the way over 70 % for the last year.
“As fewer unique features are added to flagship phones, and brands have developed personalities with consistent user interfaces, consumers have fewer reasons to change brands, and more reasons not to when they upgrade phones,” Mike Levin, partner and co-founder of CIRP, said in a press release.
As of now, this report favors Samsung growing popularity in the region, it will be interesting to see how Samsung keeps the figure high in the upcoming quarters. Though the company still has a big release yet to come later this year as another flagship ‘Galaxy Note 9‘, which could also turn the table for Samsung’s next growth quarter.