Samsung's leadership in the smartphone market known as the top mobile vendor and accounts most smartphone shipments in the entire globe. But last year its growth rate has been declined significantly due to lower sales from the smartphone division. As recently, in response to these challenges and its competitors the company said it'll remain the leader in the smartphone market for the next 10 years.
In an interview with French newspaper Le Figaro, DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung, said: "As a global leader in our priority is and has always been to improve our products and services to deliver meaningful innovations for our consumers".
"Samsung has been a leader in the smartphone market for 10 years and will remain so for the next 10 years by continuing to innovate and imagine new mobile experiences," he added.
This is a direct message to the Chinese mobile company Huawei, which is daydreaming about becoming the number one player in the smartphone market but it ain't gonna happen soon.
According to market tracker IDC, In Q4 2018, Samsung saw volumes decline of 5.5% in total shipments of 70.4 million units. While this wasn't enough to dethrone the top vendor from its number one spot but due to the competition in the market the company gave space for its Chinese rivals to expand their lags in the industry and some growth boost but it can also be taken as Samsung was preparing something else for the next year.
Because, with the start of 2019, Samsung made some key changes in its strategy and launched a full fledged smartphone release campaign. From low to mid-range devices ( M series and A series) to flagship smartphones (S10 series), as well as future growth and innovative devices including the Galaxy Fold and S10 5G.
And this is not it because there are smartphone that are yet to unveiled by the company including more A series phones on April 10 and the Galaxy Note 10 in the second half of 2019 which are highly anticipated by Samsung fans.
Also, to expand its presence in more sectors, the company has now been providing its own end-to-end 5G solutions and already has installed its 5G network equipment with almost every mobile carriers in South Korea. Moreover, the company is also selling its network equipments to those countries where Huawei has been banned.
Talking about its Chinese market, which has been sloped to below 1% last year. Koh recently said the Galaxy S10 series has received amazing results between Chinese consumers that is expected to get even better in the upcoming time.
Throughout 2018, the company has faced so many hurdles and competition from its rivals but with the launch of these successful smartphones, it can be said that some good figures are about land in Samsung's corner very soon.