Samsung and film production and distribution company Universal Pictures Home Entertainment (UPHE) announced plans to bring to market titles mastered with HDR10+, an improved video standard specification technology developed by Samsung.
With this partnership, Samsung and UPHE will collaborate to produce a wide selection of new content releases and catalog fare with HDR10+ technology.
Introduced in 2017, HDR10+ (High Dynamic Range 10+) is an open source-based video standard, which optimizes brightness levels and contrast for each scene, making bright areas brighter and dark areas darker to deliver a lifelike viewing experience.
“Based on Samsung Electronics’ unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible,” said Samsung.
Since its launch, HDR10+ video certification has been adopted by various companies such as movie studios and OTT operators to bring more quality in HDR technology and to expand its ecosystem.
In addition, the company has already been working in partnership with other world-knew names including 20th-Century Fox, Panasonic, Amazon Prime and more to produce high-quality content under HDR10+ certification.
Moreover, the new video standard has been recently introduced in Samsung's latest flagship the Galaxy S10 series, which is capable of creating and playing HDR10+ right into the devices.