Samsung has a tough 2018 but the company has still maintained its top position in the global smartphone market as the top smartphone vendor for the fourth quarter of 2018 followed by its rivals.
According to industry data tracker IDC, During the fourth quarter, Samsung saw smartphone volumes decline 5.5% in total shipments of 70.4 million units. While this was enough to maintain the top position for the quarter, its share once again fell down to 18.7% from 20.8% in 2017, but still above Apple and Huawei. As for the full year of 2018 volumes were down 8% to 292.3 million compared to 317.7 million posted a year earlier.
Throughout 2018, Samsung’s faced tough competition from Apple and other Chinese companies across core markets including India, Europe, and the US. and its sales volume also reflects the effect of this competition.
By sensing the situation and to recover from the current crisis, Samsung has already started to apply solutions in a growing market like Indian the company recently unveiled low budget Galaxy M phones that comes with attractive feature and hardware.
To cover more budget-friendly and mid-range phones markets, Samsung is preparing to launch its 2019 A-series phones with new specification and hardware.
To go in an all out war, Samsung is prepared with its flagship phones as Galaxy S10 series packed with multiple camera capability, in display fingerprint sensor and Infinity-O displays.
Also, there’s a Foldable phone ready from the innovation sector and a 5G smartphone for the 5G ready regions.