Samsung has signed a new deal with International Olympic Committee (IOC) to extend the period of its official sponsorship of the Olympic Games till 2028.
On December 4, 2018 (Seoul), Koh Dong-Jin (DJ-Koh) – President & Head, IT & Mobile Communications and Tsunekazu Takeda – Chairman of IOC marketing committee, officially signed a contract to extend the sponsorship period.
Lee Jae-Yong, Vice Chairman of Samsung Electronics and Thomas Bach – IOC President Thomas Bach, also attended the ceremony.
Under the sponsorship agreement, Samsung will participate as an official sponsor under the wireless and computing division from the “2022 Beijing Winter Olympics” and the “2024 Paris Olympics” to the 2026 Winter Olympics (venue is not confirmed) and “2028 LA Olympics”.
In addition to wireless and computing products, Samsung Electronics also secured 5G, AR (AR), AI (artificial intelligence) and VR (virtual reality) technology rights.
It was previously reported that Samsung is uncertain about continuing its official sponsorship spot with IoC but with the signing of this new contract, Samsung has declined all of those rumors.
Samsung’s involvement in the Olympic games began with Seoul 1988 Olympic Games and extended as a worldwide Olympic partner at the 1998’s Olympic Winter Games held in Nagao. To continue this journey Samsung is looking forward to Tokyo 2020 games.