Samsung retained No. 1 spot in market share of the U.S. home appliance in 2017


Samsung retained No. 1 spot in market share of the U.S. home appliance in 2017
For the second consecutive year, Samsung Electronics ranked first in the US market share in the United States. According to U.S. market researcher TraQline, Samsung market share in key household products stood at 19.5 percent of all consumer appliances sold in the North American country. The numbers represent an almost two-fold spike from the 11.5 percent tallied in 2014. For the fourth quarter, the company's market share stood at 21 percent, the first time that the tech giant's market share has surpassed the 20 percent mark during a three month period. The quarterly figure represents a 2.3 percentage point gain from a year earlier. Choi Ik-soo, executive director of Samsung Electronics Home Appliances Division, said, "Samsung Electronics ranked first in the US household appliances market for the second consecutive year as a result of studying local consumer lifestyles and enhancing premium product development and consumer experience marketing. We will continue our position as the No. 1 brand with innovative products and services that have not been available. "